N° 0012025
Victoria's Secret
2025 Fashion Show Watch Party
4
top-tier influencers
An exclusive yacht party followed by a luxury sleepover watch party — engineered to generate premium social content across TikTok, Instagram and digital media.
Sania Abdullah
Dubai · UAEPR · Marketing · EventsEst. 2019
Luxury stories, quietly engineered.
Sania Abdullah is Dubai's go-to publicist for the region's most discerning luxury, hospitality, beauty and lifestyle houses — building press, influencer and event programmes that turn attention into cultural gravity.
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Luxury PR ✦Hospitality ✦Beauty ✦Fashion ✦Influencer Relations ✦Brand Gifting ✦Events ✦F&B ✦Media Strategy ✦Luxury PR ✦Hospitality ✦Beauty ✦Fashion ✦Influencer Relations ✦Brand Gifting ✦Events ✦F&B ✦Media Strategy ✦Luxury PR ✦Hospitality ✦Beauty ✦Fashion ✦Influencer Relations ✦Brand Gifting ✦Events ✦F&B ✦Media Strategy ✦
Chapter 01
About Sania
Five years shaping the voice, presence and press of Dubai's most coveted luxury brands.
Born and raised in Dubai, Sania has led high-scale PR campaigns, brand gifting initiatives, events and influencer partnerships for globally renowned houses across hospitality, beauty, fashion, F&B and lifestyle — from Atlantis The Royal and The Lana Dorchester Collection to Victoria's Secret, Nespresso and KAYALI.
Her expertise spans end-to-end planning, brand management and on-ground execution — delivering cohesive, brand-aligned campaigns and events that leave a lasting cultural imprint. A rare combination of local fluency, global taste, and a little black book built one relationship at a time.
Skills & Expertise
Six disciplines,
one signature.
A full-service PR practice — strategic on paper, meticulous on the ground, and always in service of the brand's long-term equity.
- I
Communications & PR Strategy
End-to-end press planning, positioning, and message architecture across regional and international media.
- II
Media & Influencer Relations
A trusted little black book of editors, journalists and top-tier talent across the GCC, Europe and beyond.
- III
Creative Campaigns
Concepting and producing culturally resonant launches, activations and content moments.
- IV
Events & Experiences
Intimate dinners, majlis takeovers, launch parties and cinematic activations — flawlessly executed.
- V
Brand Gifting
Considered, editorial-grade gifting programmes that convert influencer and press seedings into coverage.
- VI
Interview & Editorial
Securing feature interviews and coverage across top-tier regional and international publications.
Clients
A house of houses.
Hospitality · F&B · Beauty · Lifestyle — a selection of the globally renowned brands Sania has represented across the last five years in Dubai and beyond.
- Atlantis The Royal
- Atlantis Dubai
- Park Hyatt Dubai
- The Lana · Dorchester Collection
- Royal Mansour Collection
- Palazzo Versace Dubai
- Around The Block
- TATEL Dubai
- TOTŌ
- Isabel Mayfair Abu Dhabi
- Jun's
- TORI
- Bellini Café
- Bonbon Café · Angelo Musa
- Nespresso
- BORK
- Victoria's Secret
- KAYALI
- Amouage
- Bath & Body Works
- The Body Shop
- Skin Laundry
- Lootah Perfumes
- SICIS
- GIMI
- Zalxndra
Selected Campaigns
A folio of recent chapters.
A selection of PR, influencer and event campaigns from the last two seasons. Full case studies on request.
N° 0022025
Nespresso
Galentine's Day Masterclass
1
flavour launch
A Galentine's Day influencer masterclass to launch the White Chocolate & Strawberry flavour — curated recipes and interactive content for social amplification.
N° 0032024
Nespresso · Cannes
La Plage Film Festival Activation
Cannes
beach takeover
A large-scale beach activation at the Cannes Film Festival, blending iced coffee culture with cinema — supported by a curated group of regional influencers.
N° 0042024
KAYALI
Ramadan Majlis at The Lana
VIP
cultural gathering
An immersive Kayali Ramadan Majlis takeover at The Lana, Dorchester Collection — luxury fragrance meets elevated hospitality for press, influencers and VIP guests.
N° 0052023—2025
Restaurant Openings
Jun's · TATEL · TOTO · High Society · Riviera
5
F&B launches
Pre- and post-opening PR for Dubai's most anticipated F&B launches — curated media previews, influencer tastings and sustained press strategies.
N° 0062024
KAYALI × Bonbon Café
Sensory Brand Partnership
2 wks
limited edition
A bespoke sensory collaboration between KAYALI and Bonbon Café Angelo Musa — limited-edition sorbets inspired by the Eden fragrance collection.
Interview Opportunities
Coverage secured.
Editorial features and interviews across top-tier regional and international publications — positioning brands, founders and personalities through strategic storytelling.
- Caterer Middle East
“Discipline, consistency and inspiration”
Chef Kavish Chimajee, Nikki Beach Dubai - Gourmet
“In conversation with Chef Jean Imbert”
The Lana × Nespresso - Cover Story
“Rossano Ferretti — The Method”
Park Hyatt Dubai - Caterer Middle East
“World Pastry Champion Angelo Musa”
Bonbon Café, The Lana
“Sania doesn't just secure coverage — she engineers the atmosphere around a brand.
By the numbers
Five years in the room
where it happens.
A track record built across Dubai's most demanding luxury sectors — hospitality, beauty, fashion, F&B and lifestyle — with a deep understanding of both the regional and international media landscape.
5+
Years in luxury PR
30+
Brands represented
100+
Press features secured
50+
Events & activations
Let's work together
Begin a
chapter.
Currently accepting a small number of clients each season. Tell me about the world you're trying to build.